Independent Freight & Logistics Consultancy
Your supply chain, only smarter.
We don’t move freight. We don’t sell space. Our sole focus is helping you get more from what you already have.
It’s not about blame — it’s about visibility.
You’ll see exactly where improvement is possible and what it’s worth.
If you like what you see, we roll seamlessly into a tailored program.
What We Do
Unlock Supplier Value
Unlock supplier value by setting clear measures and expectations. Establishing detailed benchmarks and KPIs helps both you and your suppliers align on what success looks like. This clarity drives stronger performance from your partners and encourages innovation. Setting these standards builds trust and ensures supplier relationships produce measurable results.
Plan Ahead
Plan ahead with performance visibility and predictive insights. Gain real-time transparency into key operational and financial metrics, so you’re never caught off guard. Forecasting tools and analytics illuminate trends and alert you to changes on the horizon. With this proactive approach, your business is equipped to seize new opportunities and minimize surprises.
Protect Margin
Protect margin through independent benchmarking and governance. By regularly comparing your performance and costs against industry standards, you gain a clearer picture of your true competitiveness. This process uncovers inefficiencies and helps you negotiate with confidence. Strong governance frameworks ensure that your operations consistently prioritize profitability and compliance.
Mitigate Risk
Mitigate risk and act decisively when the market shifts or disruptions occur. Early detection of risks allows for quick, strategic responses to market volatility or operational threats. With well-developed contingency plans and clear governance, you can protect your interests and maintain business continuity. Being prepared means you can make confident decisions in the face of uncertainty.
Build Capability
Build capability so improvement lasts. Invest in your team’s skills, systems, and knowledge to drive sustainable growth. By reinforcing a culture of continuous improvement, your organization adapts quickly to change and stays ahead of the competition. Building internal capability creates lasting value far beyond short-term fixes.
How We Work
Strategy: Bespoke, Agile, and Future-Focused
Great supply chain results start with a custom strategy, not a generic playbook. We take the time to understand your business goals, market dynamics, and the unique challenges you face—mapping out clear steps for improvement that are always tailored to your context. Our agile approach ensures your strategy remains relevant as conditions change, empowering you to make proactive decisions, seize new opportunities, and stay one step ahead of disruption or volatility.
Execution: Hands-On Partnership, Real Results
Execution is where vision meets reality. Our team works directly with yours—training, coaching, and embedding best practices until improvement becomes second nature. Whether it’s running supplier reviews, facilitating monthly planning, or troubleshooting unexpected setbacks, we stay engaged and accountable, making sure new habits stick and results don’t fade over time. It’s a commitment to continuous improvement, turning every challenge into a chance to strengthen performance.
Our Approach
Our approach is practical and proven — built on two principles that combine strategy with sustained improvement.
Top up focuses on the actions that actively change results, driving measurable performance gains.
Time emphasizes how improvement sticks, ensuring momentum is sustained long after initial changes are made.
Together, these principles help you translate complexity, optimise planning, protect margin, unlock supplier value, and embed technology, innovation, and expertise into daily routines.
Ready to look inside your supply chain and see what’s possible?
It’s All About A Dialogue
About Chris Roe
Founder & Principal Consultant
With over 25 years in international logistics, Chris Roe has worked across every layer of the supply chain — from packing export containers in regional NSW to leading national teams for multinational freight forwarders.
That ground-up experience shaped his belief that just because something works, doesn’t mean it can’t work better. Through FR8 Advice, Chris brings independent, experience-based insight to help importers and exporters uncover inefficiencies, strengthen supplier performance, and build smarter, more capable operations.
Known for connecting boardroom strategy with frontline reality, Chris speaks the language of both leadership and logistics. He can show the benefit on paper — and apply it in practice.
Because real improvement doesn’t come from outside advice alone
— it comes from people empowered to keep making things better.
